About us

We have been around since August 2022.

But who is behind the name? I am the founder, Beatrice Stabbert, together with my husband Daniel. I am responsible for crafting our products, handling our written correspondence, and managing social media. Daniel takes care of our amazing product photography and handles customer service by phone.

Of course, we are supported by a team of hand-picked product testers for everything in our shop. Nothing makes its way to you without their express "OK." May we introduce them? Nero, our wonderful Golden Retriever; followed closely by Ellie, our enchanting Shetland Sheepdog; and Coco, our sweet white Swiss Shepherd. Our "Paws" team also includes Sira, our European Shorthair cat, and Milow, our Siamese-mix tomcat.

If you look closely, you will spot our dogs on our website from time to time—whether it’s Nero in our Paw Academy logo or Nero and Ellie as small illustrations. Coco is currently still a puppy, but you will see more and more of him on our pages as he grows.

A little insight into our story:

Dogs have been by my side since childhood, and it was clear early on that my career would one day involve them. Dogs are fascinating and magnificent creatures, and I deeply wanted to understand them even better. In 2020, I decided to train as a dog trainer and behavioral consultant at a local dog school. To this day, I regularly participate in workshops and webinars to continue my education.

That same year, I started making collars and leashes for our dog, Nero. I was quickly "hooked" because I have so much fun conjuring up new sets. It soon became clear that an online shop was exactly the right path for us. So, we decided to go all in, invested our savings, and founded our own shop. Since that day, I have been crafting beautiful sets for you and your four-legged friends day in and day out.

Our goal from the very beginning was to open an online shop where everyone can truly find everything they are looking for.

When it comes to our collars and leashes, nothing is "off the rack." Individual, personalized, and handcrafted products are truly important to us. That is exactly why you've come to the right place if you are looking for a unique piece or your new favorite accessory. Every collar and leash is lovingly handmade by me just for you.

You can put together leashes, collars, and accessories exactly as you have always imagined. If you need help or aren't sure which colors to combine, we are always here to help and support you with your selection.

Regarding our chews and snacks, it is important to us that every furry friend finds something delicious. We offer a wide selection of products for dogs with allergies or those who, for health reasons, require a low-fat or meat-free diet. Feel free to reach out to us anytime!